Alfred Galustian bio and testimonials


Alfred Galustian started his soccer career as a player for Wimbledon. He is the Co-Founder and International Director of Coerver® Coaching, and has been largely responsible for building the program Globally.

To date Alfred has worked as a Coach Instructor with 17 National Federations including the Brazilian, French, English, Japanese and Australian.

Alfred has also worked with over 50 top professional clubs as a coaches educator, including Bayern Munich , Manchester City, Real Madrid,Roma, Benfica, Olympique Marseille and Arsenal.

During the 2010/11 Season Alfred was the Specialist Skills Coaching Advisor to the Premier League.

He received an award from FIFA in 2014 for 40 years contribution to the development of the game around the World

Together with Coerver Coaching Co-Founder Charlie Cooke, he has devised and written 6 Books and devised 9 Video and DVD series on Skills Training.


“I admired Alf’s presentation (of Coerver Coaching) when I was at Real Madrid, and again in La Manga at a youth training camp. What you (Coerver Coaching) have done for over 31 years is to be commended and celebrated” Vincente Del Bosque FIFA World Cup Champion Manager, Spain

“Alf and I have been close friends for almost 30 years, in that time he has undoubtedly become one the the World’s greatest Skill teachers”.” Sir Geoff Hurst Only man to score 3 goals in a World Cup Final


“Alfred is a global authority on technical teaching. I have worked with him closely at my time with Bayern Munich as well as in Japan. Jürgen Klinsmann –USA National Team Coach & World Cup Champion

”I have followed the Coerver Program for years,and know Alfred’s contribution well.
We have worked closely with him over many years to instruct our Academy Coaches in this Method.” Arsene Wenger Arsenal FC


“Alf Galustian is one of the World’s leading skills coaches his Coerver Coaching program has changed how Football is taught all over the World” Ossie Ardiles
FIFA World Cup Champion, Argentina


“Alf’s been a mentor to me since I was 13 years old, and this relationship continues.Coerver Coaching became an integral part of my soccer training, and it played a huge part in my success as a player.” Kristine Lilly –
USA World Cup Legend Two Time FIFA World Cup and Olympic Champion


In my opinion, in his field of youth development and coach education Alfred Galustian is the best skills coach I have worked with and his skill at coaching coaches, to work with young players, has no equal.

Bryan Hamilton ( Former Head Coach Ireland National Team)

“ Since 1992 , Alfred has had a long relationship with me and the French Football Federation; his influence and that of Coerver Coaching in France, in my opinion has been the big factor in producing many of our new rising stars”

Gerard Houllier – (Technical Director French Federation)

“Alfred’s  training clinics in Brazil, convinced many of us that his Coaching Method is not only for the young recreational players but also for the very best players in our National Team squads.”

Carlos Alberto Parriera – Brazil World Cup Champion Coach

“We at Arsenal are strong belivers in the Coerver Program..we want all our young players to be exposed to it so we invited Alfred Galustian to instruct our Academy Coaches in his Method”

LIAM BRADY: Academy Director – Arsenal FC